Retro Motorcycles | Branding
Pixel Masters
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Posted Jul 4, 2025
Created the brand identity for Retro Motorcycles with an organic typeface and a hand-drawn symbol, capturing the personal and nostalgic feel of the brand.
Retro Motorcycles is a company specialising in buying, restoring and selling vintage motorcycles from the ‘70s, ‘80s, and ‘90s.
The passion, enthusiasm, and hands-on approach of the owner, Boris, were central to the brand identity. To reflect that spirit, we chose an organic typeface paired with a hand-drawn symbol, capturing the personal and nostalgic feel of the brand.
It was also important that the symbol could be applied in a variety of ways, such as a sticker on the company’s van or as a keychain.
The motto, Keep It Twisted, perfectly sums up their philosophy: have fun, ride hard, and enjoy the journey.
This was a fun and rewarding project to bring to life, and we’re thrilled the client is just as happy with the outcome. On to the next adventure!
