Retro Motorcycles | Branding

Retro Motorcycles is a company specialising in buying, restoring and selling vintage motorcycles from the ‘70s, ‘80s, and ‘90s.

The passion, enthusiasm, and hands-on approach of the owner, Boris, were central to the brand identity. To reflect that spirit, we chose an organic typeface paired with a hand-drawn symbol, capturing the personal and nostalgic feel of the brand.

It was also important that the symbol could be applied in a variety of ways, such as a sticker on the company’s van or as a keychain.

The motto, Keep It Twisted, perfectly sums up their philosophy: have fun, ride hard, and enjoy the journey.

This was a fun and rewarding project to bring to life, and we’re thrilled the client is just as happy with the outcome. On to the next adventure!