Client: Sugarscape

The preeminent voice for pop culture on YouTube, Sugarscape centres the attention on the who’s who in today’s hottest platforms, bringing in up-to-date scoop on the latest entertainment news. 

Making a comeback since its close in 2016, the challenge was to modernise the brand’s visual identity, whilst keeping their energetic personality and creating a new following. The fun and energetic approach seeks to attract younger demographics and create a dynamic environment through the use of a strong typography and bold color palette. 

For the animations, the idea was to translate and adapt TV and web graphics to create a new visual language around the brand.

Some examples of what served as intro and outros for the videos posted on their Youtube channel.