Sugarscape
Ana Davila
Client: Sugarscape
The preeminent voice for pop culture on YouTube, Sugarscape centres the attention on the who’s who in today’s hottest platforms, bringing in up-to-date scoop on the latest entertainment news.
Making a comeback since its close in 2016, the challenge was to modernise the brand’s visual identity, whilst keeping their energetic personality and creating a new following. The fun and energetic approach seeks to attract younger demographics and create a dynamic environment through the use of a strong typography and bold color palette.
For the animations, the idea was to translate and adapt TV and web graphics to create a new visual language around the brand.
Some examples of what served as intro and outros for the videos posted on their Youtube channel.
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Posted Mar 9, 2023
The preeminent voice for pop culture on YouTube, Sugarscape brings in up-to-date scoop on the latest entertainment news.
