💵 I helped this account go from less than $1M/year to almost $2M/year with the exact ad cost. My responsibilities are PPC, SEO, product listing optimization, troubleshooting issues, inventory management, and other ad hoc tasks.

✔️ Here are some strategies we focused on to achieve almost $2 million in revenue.

1.) Focus on having a review strategy to command a premium price and higher conversion rate

2.) Set up different strategies for different goals. We don't make a blanket approach. Each strategy is tailored according to their needs.

3.) Highly segmented PPC & SEO strategies to not waste ad spend and ensure high conversions and profits. PPC is one of the biggest money wasters so I make sure it's refined as much as possible

4.) Have a monitor and reporting system in place to truly see what's working and what's not

5.) Have set SOPs and systems to manage each product, goals, and the overall health of the Amazon account

6.) Have a proper inventory management system to ensure proper pacing

7.) Test different strategies to increase average order value and increase overall profitability

8.) Kept up to date with the latest Amazon features and strategies by attending seminars and taking updated courses

Tools I love:

DataDive: For product & competitor research, SEO, and launches

Helium10: In-depth keyword research, keyword monitoring, review strategy, PPC automation

Sellerise: Profit monitoring

Canva: For little tweaks in the images to increase CTR & conversion rate