Communication Analyst & Copywriter | Support Driven



Time period: 6 months July 2022 - December 2022

Roles and Responsibilities:

As a Communication Analyst I worked on the following:

• Copywriting Creation: Daily creation of compelling copy for client campaigns and the company's own social media posts.
  • Copywriting, social media management and content curation for Support Driven's:
    • Slack (Community of 10000+ members), Slack Community Flyer, Weekly Newsletter, LinkedIn, and Twitter.
• Some of the main tools used:
  • Canva
  • Slack
  • ClickUp
  • Social Bee
  • Email Octupos
  • Squarespace
• Slack Community: Responsible for crafting the weekly Community Newsletter and announcements based on the ClickUp campaign schedule.
• Social Media Management: Executed two daily posts for LinkedIn and Twitter, maintaining a consistent online presence.
• Content Curation: Compiled and organized content for the weekly Newsletter and Slack Community Flyer. Curated content from Slack, sought community members' permission to share their posts/photos, incorporated ongoing campaigns, and ensured the inclusion of Bitly links for tracking click-through rates.
  • Weekly Newsletter Creation: Compiled the weekly Community Newsletter, including the use of Email Octopus with HTML initially and later transitioning to Squarespace Newsletter builder.
  • Weekly Slack Community Flyer: Based on the weekly Newsletter, I would then curate content for the weekly flyer and also would include ongoing community events and client campaigns.
• Workflow Management: Utilized ClickUp for internal processes, such as viewing the monthly/weekly content strategy, client campaigns, and tracking which links and social media posts were assigned to me for creating a unique copy for each platform and post.
• Visual Content Creation: When needed, designed visuals using Canva to complement written content.
• Post Scheduling: Employed SocialBee for scheduling posts after receiving approval from the marketing team lead.
• Resource Reference: Referred to Google Drive for reviewing SD brand guidelines and client-specific guidelines for each campaign. Used Google Docs for creating copywriting drafts before sending them for approval.
• Slack Integration: Utilized Slack to create the weekly Slack Community Flyer, I used JSON.
• Campaign Analysis: At the end of each campaign, generated reports to analyze performance and identify areas for improvement.