Claudon Consulting - Branding

Client Name: Claudon Consulting

Industry: Insurance Consulting

Develop a comprehensive brand strategy from the ground up, encompassing brand identity, tone of voice, logo design, color palette, typography, and visual elements.

Challenge 1: The insurance industry typically features conservative design aesthetics. Our client sought a vibrant and engaging brand identity that stands out and defies the conventional "boring" perception.

Challenge 2: Develop a logo that encapsulates the essence of the brand while conveying a compelling narrative and story about insurance

Solution 1: To create a striking brand identity, we selected a vibrant color palette and crafted a rounded, friendly logotype that resonates with approachability and energy.

Solution 2: The logo design draws inspiration from the history of insurance, which has roots in maritime commerce. The earliest insurance companies emerged in the 17th century to protect merchants against losses incurred at sea. This historical narrative was integrated into the logo to symbolize stability and trust, reflecting the brand's commitment to safeguarding its clients' interests.

Outcome 1: The vibrant new brand identity significantly enhanced visibility in a competitive market.

Outcome 2: The refreshed brand has fostered a stronger emotional connection with clients, leading to positive feedback regarding the engaging and modern aesthetic. Additionally, the narrative behind the logo has resonated well, reinforcing trust and credibility in the brand’s expertise within the insurance consulting field.

"I was truly impressed by the results of their process. The NeoStudio team developed everything from the ground up, capturing a vision and narrative that perfectly align with my industry and personal style. They crafted a vibrant and colorful identity that felt like an authentic reflection of my ideas. Throughout the project, their transparency and collaborative approach made me feel like an integral part of the team.

I've received overwhelmingly positive feedback from both clients and colleagues. Thank you for bringing this vision to life!" — Deborah Claudon Adam, CLAUDON CONSULTING