KROK Stairs - Brand Identity & Website Development
Pasha Chokov
Task 🔎
A company with 25 years of experience wanted to update its visual style to enter the foreign market. The task was to develop positioning, come up with a name and identity of a modern and reliable manufacturer.
Website, Instagram and Facebook pages were also developed and packaged.
Step 1. Naming & Positioning Variations 👫
We have proposed 2 concepts of the company's naming & identity.
1. Stairwell. Modern stairs — More conservative and strict.
2. KROK Stairs — More friendly and welcoming.
The client chose the second concept.
Step 2. Brand Identity 💅
After the client approved the name and positioning of the company, I started developing the entire identity and appearance of the company.
Step 3. Website Design & Development 💻
The purpose of the site is to emphasize the modernity of the brand and clearly show the products.
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Posted Jan 7, 2023
NAMING, BRANDING, WEBSITE DESIGN & DEVELOPMENT FOR STAIRS PRODUCTION COMPANY
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