KROK Stairs - Brand Identity & Website Development

Task 🔎

A company with 25 years of experience wanted to update its visual style to enter the foreign market. The task was to develop positioning, come up with a name and identity of a modern and reliable manufacturer. Website, Instagram and Facebook pages were also developed and packaged.

Step 1. Naming & Positioning Variations 👫

We have proposed 2 concepts of the company's naming & identity. 1. Stairwell. Modern stairs — More conservative and strict. 2. KROK Stairs — More friendly and welcoming. The client chose the second concept.

Step 2. Brand Identity 💅

After the client approved the name and positioning of the company, I started developing the entire identity and appearance of the company.

Step 3. Website Design & Development 💻

The purpose of the site is to emphasize the modernity of the brand and clearly show the products.