The Bitcoin Way needed a brand update and with designing and building a new website from scratch. They were looking for a premium and professional vibe. Since the services they offer solve problems that can feel overwhelming and massive – like an endless ocean – they wanted to be presented as a stable ship that help you get to shore in one piece.

The brand is inspired by old nautical blueprints, maps, navigating tools, and jacht clubs. Using morse code in the design aligned with the theme, while also opening up for hiding secret messages within design artifacts – small treasures for the one who bothers to look.