Passion project: Cocktaisl 

1.    A product descriptor for:

 

 

That’s right. The hostess with the mostess. Sweet and passionate. Classic like a first love. Flirty like a, well, you know. 

 

 

 

2.    A subject header, preview text and first paragraph for a marketing email for the Pina Colada:The goal is to push this serve as a festival drink that people can pack and take with them.

 

Subject header: It’s here. Pack a Piña (Colada)

 

Preview text: Festival problems? Solved.

 

You asked for it, we got it.

 

Festival szn is here, which means preparing your gag reflex for some cheap, warm beer in the sun.

 

Or so it used to.

 

Make way for our much-anticipated Piña Colada tinny. This means no more watered down lager when you’re watching the main headliner. No more expensive cocktails from the bar. And no more skimping on taste. 

 

Instead, take your devilishly delicious cocktails with you and enjoy the divine tastes of our Puerto Rican Piña.

 

 

 

 

The idea for this blog would be based on the fact that, whether we like to admit it or not, we all want to impress our ex. Which is great for clicks and appealing to that secret desire. The blog would focus around asking different people which cocktails they’ve made to impress their ex (and whether it worked.) It serves our wildest fantasies about one day coming out on top or looking cool and sophisticated, whilst also working as an advertising space for MOTH’s many different cocktails and which ones went down a storm.  E.g. “I didn’t know MOTH made an Old Fashioned, I’ll try them out.” It also acts as a little bit of inspiration for anyone wanting to win back an ex or impress someone new (Oooh, I know Amy loves an Espresso Martini, I’ll order some.)