Visual Identity for a Web3 Product

Extensive work has been done to research and create a design direction based on customer types, core goals, and the company’s mission.

There were tons of experiments and efforts not only in creating graphic elements but also in scaling them across various media, including outdoor advertising, social networks, and web platforms.

We can clearly observe how the visual identity performs across various media formats. To ensure maximum impact, wide 3D landscapes were developed specifically to stand out on large-scale displays such as billboards and lightboxes at conferences. These immersive 3D scenes help capture attention and reinforce brand recognition in physical spaces.

Additionally, the poster layouts were designed with a focus on precision and consistency, adding a strong sense of order and reliability to the product’s overall look. This structured approach not only strengthens the brand’s visual presence but also conveys professionalism and trustworthiness, making the product feel more stable and credible across all touchpoints.