Magilatech, a Tanzania-based cybersecurity company, sought to expand its operations into the UAE market by participating in GITEX 2023. As the project manager, I was tasked with redesigning the company's website and creating all necessary collateral for the event, including stall design, launch materials, brochures, and social media content.

The existing website was plagued by inconsistencies and lacked proper SEO optimization. To overcome these challenges, I aimed to:

Redesign the website to align with Magilatech's brand identity and enhance user experience.

Optimize the website content for search engines to improve visibility and drive organic traffic.

Create engaging collateral that effectively showcased Magilatech's cybersecurity solutions to the UAE market.

Customer Journey Analysis: I conducted a thorough analysis of Magilatech's customer journey to identify pain points and opportunities for improvement.

Brand Identity Development: Based on the customer journey analysis, I proposed a new brand theme that resonated with the company's values and target audience.

Website Redesign: I collaborated with the design team to create a visually appealing and user-friendly website. The design was initially developed on Figma and then implemented on the company's domain.

Content Creation and Optimization: I oversaw the content team in creating SEO-optimized website copy that aligned with the new brand identity and addressed the target audience's needs.

Collateral Development: I designed and produced all necessary collateral for GITEX, including the stall design, launch materials, brochures, and social media content.

Despite facing challenges such as power outages and multiple project leads, the website redesign project was successfully completed on time. The new website not only improved Magilatech's brand image but also significantly increased on-site traffic. The company's successful launch at GITEX 2023 can be attributed in part to the redesigned website and engaging collateral.

Successfully redesigned Magilatech's website to align with the brand identity.

Optimized website content for search engines, resulting in increased organic traffic.

Created engaging collateral that effectively showcased Magilatech's cybersecurity solutions to the UAE market.

Contributed to Magilatech's successful launch at GITEX 2023.

This project demonstrated my ability to lead complex projects, manage multiple stakeholders, and deliver high-quality results within tight deadlines. By effectively redesigning Magilatech's brand and optimizing its online presence, I played a crucial role in the company's successful expansion into the UAE market.