Daymeh is a cloud kitchen and catering business that came to me for the fact that it was starting out in 2023 and needed people to know about its offerings before Ramadan 2023 starts.

The biggest challenge at hand was that Daymeh wanted to run SEM ads (also known as PPC campaigns), but the website was hosted with a third-party food delivery app called ChatFood, thus, not enabling us to employ a conversion tag and optimize the campaigns on it.

Along with other clients that I was handling, the back and forth with the technical team, due to the technical difficulties with the website was indeed a challenge that was ultimately met with the help of patience, determination and perseverance. Even without the conversion tag, and the campaign objective be traffic, the client bagged 150+ orders for Ramadan and kickstarted the journey. The client was pleased with this pre-Ramadan campaign but due to the conversion tag, the client then proceeded with paid social instead of PPC campaigns.

Employing GA4 (Google Analytics 4, Tag Manager) and creating PPC ads for Daymeh was what was requested of me along with creatives and assets.

With the project, I acquired the following KPIs:

5K+ Sessions

14.9K Clicks

1.59% CTR