SaaS Valuation Article Ghostwriting

Ghostwriting project with a CEO in the United States. Responsibilities include writing, researching, interviewing CEO, editing outlines, and consulting on theme/content strategy.

The project is currently under an NDA, so I cannot link certain information.

Topics:

• Understanding marketing at a deeply strategic level.
• How companies set prices for their products.
• Marketing and Pricing concepts that CEOs and CMOs work with.
• SaaS valuation and the value cascade.
• WTP

Topic areas: non-fiction, business-focused - specifically, in marketing, SaaS, and pricing.

Process:

1. The client provides an extensive outline, 1500-2000 words.
2. I read over the outline, research, and add comments.
3. Strategy and interview Zoom call.
4. I add to and edit the outline.
5. The client approves the outline final version.
6. I write the first draft.
7. The client and I communicate regarding revisions and adjustments over Loom.
8. Final version is delivered.
9. I write a LinkedIn blurb about the article.
10. The client publishes article and LinkedIn blurb.
11. Rinse and repeat :)