Crafting High-Impact Business Content for Industry Leaders

I had the privilege of working with a CEO in the United States on a series of ghostwritten articles that delve into deeply strategic marketing and pricing concepts. Due to a non-disclosure agreement (NDA), specific details and links cannot be shared.

Project Responsibilities:

Writing, researching, and interviewing the CEO

Editing outlines and consulting on theme and content strategy

Topics Covered:

Deep strategic understanding of marketing relating to behavioral psychology, cognitive bias, and prospect theory

SaaS product pricing strategies

Key marketing and pricing concepts for CEOs and CMOs

SaaS valuation and the value cascade

Willingness to Pay (WTP)

Process Overview:

Initial Outline: The client provides a detailed outline (1500-2000 words).

Research and Review: I review the outline, conduct additional research, and add comments for clarity and depth.

Strategic Planning: We hold a strategy and interview Zoom call to discuss the content in detail.

Outline Enhancement: I refine and expand the outline based on our discussion.

Client Approval: The client reviews and approves the final version of the outline.

Drafting: I write the first draft of the article.

Revisions: We communicate via Loom to make revisions and adjustments to ensure the content aligns with the client’s vision.

Final Delivery: The polished article is delivered to the client.

LinkedIn Promotion: I craft a compelling LinkedIn blurb to accompany the article.

Publication: The client publishes the article and LinkedIn blurb.

Project Impact:

Thought Leadership: The articles position the CEO and company as thought leaders in the industry.

Strategic Insights: Each piece provides valuable insights into complex marketing and pricing strategies, offering practical knowledge to industry peers.

Enhanced Visibility: The LinkedIn blurbs drive engagement and visibility, attracting a broader audience to the CEO’s insights and expertise.

This structured approach ensures the delivery of high-quality, impactful content that resonates with the target audience and reinforces the client’s authority in the market.