Visual Identity for Aware

AWARE

Branding a Purpose-Led Product Movement

Client: Aware Products Project Type: Brand Identity Design, Packaging Design, Merchandise Role: Logo Design, Visual Identity, Brand Collateral

Design Objective: Create a distinctive and meaningful brand identity that encapsulates the purpose, clarity, and impact of Aware. The logo needed to feel modern yet grounded, with a symbol that can evolve with each product line. The brand language had to be flexible enough to represent a range of products under one powerful umbrella - Aware Water, Aware Pads, Aware Makhana, and more.

Scope of Work:

Logo Design: Clean, versatile logo with an embedded icon for strong brand recall

Color Palette: Thoughtful, but catchy to reflect sustainability and trust

Signage Design: For public visibility and awareness-driven installations

Stationery: Business cards for professional touchpoints

Social Media: Social Media design to show the template and direction

Branded Merchandise: Including cap, tote bag, keychain, tape, and stickers

Pattern Design: To add consistency across packaging and marketing materials

Visual Direction: Minimal yet expressive. Accessible yet memorable. The identity system was created to be bold enough to demand attention but simple enough to let the cause speak louder than the design. The branding brings together form and function - much like the brand itself.