The Fjell Hotel Brand and Website Design

The Hotel Fjell represents a refreshing rebrand of the classic ski lodge experience, tailored to capture the imagination of a millennial and Gen Z audience. Drawing inspiration from the natural beauty and distinctive aesthetics of Scandinavia, our logo and branding elements embrace Scandinavian color palettes, infusing the brand with a sense of minimalist sophistication. The typography used in our branding pays homage to the retro charm of 1970s ski towns, evoking a nostalgic and playful atmosphere. The result is a brand identity that seamlessly blends contemporary sensibilities with a nod to the rich heritage of ski culture, inviting guests to embark on a unique and memorable alpine retreat.

The Fjell Hotel website serves as a captivating digital gateway, showcasing the natural splendor of Vail while providing a glimpse into the warm and inviting interior design of our hotel. Through stunning visuals and intuitive navigation, visitors can immerse themselves in the breathtaking alpine scenery and get a taste of the cozy ambiance that awaits them. A unique feature of our website is the ability to switch between seasons, allowing users to witness the dramatic changes in alpine foliage throughout the year, from the vibrant colors of autumn to the pristine white landscapes of winter. This interactive feature adds an element of dynamism and engagement, providing an immersive digital experience that mirrors the ever-changing beauty of the surrounding environment.