The Domino's App Redesign project aimed to overhaul the user experience of the Domino's Pizza mobile application, with a primary focus on redesigning the Home section. Initial user feedback highlighted several challenges, including navigation difficulties, outdated visuals, and unclear order tracking. To address these issues, the project adopted a user-centric approach, conducting extensive research to understand user needs and pain points thoroughly.
The redesign prioritized simplifying navigation, enhancing visual aesthetics, streamlining the order placement process, and improving customization options within the mobile app. By addressing these key areas, the team aimed to create a more engaging, intuitive, and user-friendly interface, ultimately enhancing the overall Domino's Pizza app experience for mobile users.
