Overview

I have been hired to build up an effective e-mailing strategy for an official Toyota cars distributor, allowing the company to generate thousands of dollars in sales without spending a penny in more advertising. My work was about creating and managing the client database, copywriting, designing e-mails, monitoring campaigns and optimizing the strategy all the way long.

Activities

cleaning, redesigning and managing the client database ;

effective copywriting which resonate with the company audience ;

design compelling and efficient e-mails templates ;

monitor email campaigns and ensure the following-up with clients requests ;

optimize the emailing strategy all the way long.

Achievements

Here are some key achievements :

a growth of more than 100% in the client database in less than 3 months ;

more than 5.000 e-mails succesfully delivered ;

around 200.000$ generated in sales in less than 3 months.

Evidences