TOYOTA | E-MAILING MARKETING MANAGEMENT

Overview

I have been hired to build up an effective e-mailing strategy for an official Toyota cars distributor, allowing the company to generate thousands of dollars in sales without spending a penny in more advertising. My work was about creating and managing the client database, copywriting, designing e-mails, monitoring campaigns and optimizing the strategy all the way long.

Activities

• cleaning, redesigning and managing the client database ;
• effective copywriting which resonate with the company audience ;
• design compelling and efficient e-mails templates ;
• monitor email campaigns and ensure the following-up with clients requests ;
• optimize the emailing strategy all the way long.

Achievements



Here are some key achievements :

• a growth of more than 100% in the client database in less than 3 months ;
• more than 5.000 e-mails succesfully delivered ;
• around 200.000$ generated in sales in less than 3 months.

Evidences