The goal for Posthuman Lab was to create a unique fashion experience by merging the tangible reality with pioneering 3D print-on-demand technology. The vision was to cater to the meta-accessory market, augmenting human fashion with digital innovation and sustainability at the forefront.
At SAYU. STUDIO, we supported Posthuman Lab by providing comprehensive services that spanned from Ecommerce Design to Engineering, Branding, Copywriting, and 3D Interaction. Our team’s decade-long expertise played a pivotal role in transforming the client’s vision into a marketable and scalable online business. We evaluated the product idea, crafted a timeless brand, developed a central place for product operation, and strategized marketing to reach the ideal customers.
The collaboration resulted in a successful launch of Posthuman Lab’s online platform, which has been well-received by the community. The innovative approach to fashion through AI and 3D printing technologies has not only set a new trend but also emphasized the importance of sustainability by reducing waste. The monthly limited drops and the ability to turn digital fashion accessories into physical reality have resonated with the audience, establishing Posthuman Lab as a frontrunner in the digital fashion space.
