Social Media Manager

I work as a Social Media Manager for VEC Home, a luxury home decor brand, managing its Instagram presence and creating content that showcases its products while maintaining a sophisticated and cohesive visual identity.

My role combines content strategy, creative direction, photography, video editing, graphic design, copywriting, and AI-generated visuals. I organize the content calendar, develop creative concepts, produce visual content, and create posts and Reels designed to engage the audience and drive product interest.

In this role, I:

✨ Plan and organize the brand’s content, developing creative ideas and a consistent content strategy aligned with VEC Home’s premium positioning.

📸 Produce and edit product photography and video content, creating visually appealing assets that highlight the details, textures, and design of the products.

🤖 Create AI-generated renders and visuals to showcase products in different spaces and develop creative concepts that elevate the brand’s visual communication.

🎨 Design Instagram posts and Reels, combining strong visuals, typography, storytelling, and the brand’s aesthetic to create a cohesive and premium feed.

✍️ Develop copy and messaging that communicates the value and uniqueness of the products while maintaining the brand’s tone of voice.

📲 Manage the Instagram presence with a sales-focused approach, using content to attract potential customers, generate inquiries, and showcase products in a way that encourages purchases.

Instagram is an important sales channel for VEC Home, and the content strategy is focused not only on building a strong visual identity but also on generating engagement, attracting potential customers, and driving sales through social media.

Below you can find examples of the content I have created and managed for VEC Home.