3D Visualization and Packaging Design for SIP POP

This project involved creating high-impact 3D product visualization and packaging design for the new "SIP POP" sparkling beverage line. The goal was to launch the product with visuals that are energetic, refreshing, and clearly communicate the distinct fruit flavor of each variant. The final render focuses on five core flavors: Watermelon, Green Apple, Peach, Orange, and Grape.

The primary objective was to generate compelling marketing assets for the product launch. Specifically, the visualization was designed to:

Highlight Flavor Differentiation: Use a unique and appealing color palette and fruit illustrations for each can to allow consumers to instantly recognize the flavor.

Emphasize Freshness: Employ photorealistic 3D techniques (including condensation droplets and vibrant color gradients) to make the drinks appear ice-cold and irresistible.

Showcase the Full Lineup: Present all five products together in a visually balanced composition to demonstrate the range and coherence of the brand.

My role covered the entire 3D production pipeline for these marketing visuals:

Packaging Design: Developed the final graphics, layout, color scheme, and typography for the beverage cans.

3D Modeling: Created the detailed can models and textured them with realistic aluminum and label materials.

Texturing & Detailing: Applied procedural textures to simulate condensation/water droplets to enhance the refreshing look.

Lighting & Rendering: Set up a studio-quality lighting environment to create the vibrant background glow and ensure photorealistic quality for the final image.