Buti Fitness is a movement-focused brand that empowers individuals through wild, liberating practices designed to nurture the mind, body, and soul. Since its founding in 2010, Buti has maintained a bold, modern aesthetic, using abstract elements and a sans-serif font in its branding. Now known as BUTI MVMNT, the brand has expanded to include a wide variety of movement formats, apparel, certifications, and online content.

I designed a series of Instagram posts for various Buti Fitness campaigns, maintaining brand consistency and aligning with their established visual style. Each design was tailored to fit the specific campaign while staying true to the brand’s aesthetic, creating a cohesive presence across their social media platforms.