At Criterion I joined a newly formed UX team and helped to shape the next Need for Speed title ‘Unbound’ as well as the design process within Criterion itself. I worked with the game design team on complex player flows and UI allowing the team to scope features more accurately and implement designs more quickly. My contributions had an impact on most aspects of the game, everything from the structure and information architecture of the menus to the experience of individual game modes. I also initiated work on a design system to help the UX team more efficiently create consistent wireframes.