I joined the team as the art director for SAP's digital conference, where I was responsible for designing all graphic elements in the videos, including lower thirds, text, and transition screens. A key part of my role was creating the event intro, a 30-second 3D video. While staying true to SAP’s brand guidelines, I introduced 3D design, a departure from their usual flat 2D graphics. This allowed me to create a dynamic atmosphere, with construction lines guiding the key text and adding depth, resulting in a unique visual experience that still captured the essence of the brand.