Old Spice - Social Media Ads

This video is part of a digital campaign for Old Spice, where I handled the art direction, design, and animation. I had the product's key art as my only reference for inspiration, so I chose to feature a panther as the central character driving the narrative. After deciding to use the panther, I came up with the idea of setting the background in a night-time forest to complement its role. The project was created for multiple social media platforms, requiring numerous layout variations and size adjustments. What you see here is just the 9x16 version.