Twist and Bend Activewear were created to find the ultimate 'premium and comfy fit' duo. The Brand expresses modern comfortable fitted clothing, curvature-based design, and stretched luxury material. This is not your average workout gear.

We used The Bridgewater Studio Process to strategize the change for the Activewear and Fitness Industry. Our goal was to create different 'fake' customers and overall express their feeling towards activewear. With market research, brand strategy, and creative direction; we find that most brand'\s are stuck on quantity over quality instead of quality over quantity.