View Case Study here: https://jennyhsu.site/feels

Company Mayfly Ventures

Year 2024

Responsible corporate gifting

Feels is a US-based corporate and consumer gifting platform that enables users to create meaningful gifting experiences. Co-founded by the compassionate duo Caitlin Knoepp and Chase Mattison, Feels isn’t just about gifting—it’s about giving back. Instead of traditional gifts, recipients can choose a nonprofit they care about, turning every gift into a chance to make a difference. With its easy-to-use, e-commerce-like interface, Feels helps companies foster genuine connections through thoughtful, impactful gifts. And outside of business, Caitlin and Chase are passionate dog rescuers, bringing heart and care to both their work and their furry friends!

Product Research

Product Strategy

UX/UI Design

🎁 Designing an intuitive platform that enables business users to meet their corporate gifting goals while maintaining a strong social impact.

🔗 Seamlessly integrating the platform with businesses' existing CRM systems for efficient management and tracking of corporate gifting initiatives.

📚 Curating a comprehensive database of over 1.5 million charities and making the selection process easy and personalised for recipients.

As the Product Design Lead, I worked closely with the founders and stakeholders to create an intuitive platform that fulfilled both corporate and individual users’ needs. The platform now allows users to gift donations easily, aligning with their social values. Corporate users can manage gifting programs more efficiently, and recipients have the freedom to choose charities that resonate with them.

Impact measure

The platform enables businesses to align their gifting with their corporate social responsibility goals.

Gift and donation

More than just a gift, recipients can browse a comprehensive database of nonprofits and select a charity they care about. Making corporate gifting more meaningful and not just something that ends up in landfill

B2B brand awareness

Companies can create their public profile, outlining their company information and their contributions to charitable organisations. Making sales and marketing more meaningful.