Avant-garde Territory — Branding
Poch Studio
Visual identity that brands architectural Avant-garde as the cultural code of the Urals
Context
Avant-Garde Territory is a cultural project dedicated to preserving and promoting the Ural region's constructivist architecture. The project aims to reimagine the perception of the Avant-garde movement, giving it a modern look and turning this cultural legacy into a key tourist attraction.
Approach
We designed a versatile identity that balances key Avant-garde principles with a modern approach, crafting a new vision that isn't overshadowed by its historical roots.
We combined bright colors and geometric shapes characteristic of the Avant-garde movement with modern neo-grotesque typography, featuring the iconic form of the region’s most famous constructivist building as the main graphic element.
Key Deliverables
Brand Identity (Logo, Color palette, Typography)
Merch Design
Packaging Design
Website Design
No-Code Development (Readymag)
The main graphic element — in a form of an arch — draws from the layout of the iconic Iset Hotel, a symbol of Constructivism in Yekaterinburg. This element is central to the identity, serving as a versatile form that can multiply, rotate, and create patterns. It also shapes the logo, transforming into a letter "A" (for Avant-Garde) or even a walking figure, highlighting the project's touristic focus.
Logo Design
We build brand identities that give businesses clarity, structure, and a voice people remember. From visual systems to digital presence, we create brands that are consistent, flexible, and ready to grow.
Let’s shape something that actually represents you.
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Posted Mar 1, 2026
We created a flexible identity that merges Avant-garde principles with a modern approach, combining bold colors, geometric forms, and neo-grotesque typography.
