Serena Braide is a premium perfume brand that needed a modern, user-centered digital storefront. The goal was to design a seamless e-commerce experience that combines luxury with usability—helping the brand showcase its products while making online shopping effortless for customers.
This project covers both the customer-facing website and a robust admin dashboard, ensuring smooth operations on the backend.
LOGIN
Product Features
Customer-Facing Storefront
Mobile-optimized modern UI
Homepage with featured products
About Us page for brand storytelling
Product listings with detailed product pages
Real-time search with live suggestions
Add to Cart, View Cart, and Checkout flow
Guest checkout or account login
Order confirmation screen + automated email receipts
Payment Integration
Seamless Paystack payment integration
Payment with Serena E-gift cards
Handles success/failure transactions
Stores transaction IDs for each order.
GIFT CARD
My Design Process
Research & Discovery
I started by analyzing competitor perfume brands and e-commerce platforms to identify common user pain points—such as complicated checkouts, poor product visualization, and lack of mobile optimization.
Key goals:
Make the purchase journey intuitive and enjoyable
Highlight the elegance of the brand
Simplify backend management for the store owner
ADMIN BACKEND DASHBOARD
Admin Dashboard
Secure login & password management
Add, edit, or delete products (with images, pricing, categories, stock)
Manage product categories
Inventory tracking (auto stock deduction after sales)
Order management with filterable order lists
Update order statuses (pending → processing → shipped)
Manual cancel/refund feature
Customer database & order history viewing
Gift card purchase and redemption management
Exportable reports (CSV/PDF)
Automated email notifications for order updates & password reset