SEEN | BRAND DESIGN | ILLUSTRATIONS

SEEN is a fashion tech platform built to be more than an AI clothing picker. At its core, it addresses real problems women face in fashion. Too many choices, not enough personalization, and an industry that often fails to listen.

The brand positions itself against fast fashion. Instead it focuses on building lasting wardrobes for women in their 30s and beyond, women who want confidence and substance rather than fleeting trends. It also understands that many women want the option to highlight or hide certain parts of their body, and that choice should feel empowering rather than limiting.

Illustration became the bridge to make this vision feel human. Each element was designed to adapt to different body shapes so that clients never feel ashamed of being a different weight. The visuals built warmth, trust, and emotional connection. What could have been a cold algorithm turned into an empowering experience. SEEN speaks with women, not at them, and makes fashion feel like it was created for each individual.

- VISUAL LANGUAGE -

ILLUSTRATION | DIGITAL ILLUSTRATION | CREATIVE DESIGN | BRAND ILLUSTRATION | BRANDING DESIGN