SEO & Local Strategy for Hypnotherapy Business

Stanley Krajcir

SEO & Local Strategy for Hypnotherapy Business – 131% Traffic Growth + 0 -> 30 Bookings in 90 Days

I worked with Northern Utah Hypnosis to transform their underperforming website into a lead-generating asset. They had minimal traffic, zero local visibility, and weren’t showing up for high-intent keywords.
Over the course of ~6 weeks (post-April 29), I led and implemented a full SEO & content strategy:
Improved homepage and optimized UX for conversions
Built localized landing pages for key services (e.g. quit smoking, anxiety, weight loss)
Published SEO-optimized blog content with local targeting
Created Google Business Profile (GMB) posts and integrated location keywords
Added internal links and CTAs to drive users toward conversions
Identified and fixed technical SEO gaps

What we achieved:

131% increase in traffic 0 → 30 bookings from search Reached multiple #1 keyword rankings in Google Form submissions and consultation clicks consistently coming in

The Data from GA4:

CTR & Conversions Metrics

Clicking a Book a Consultation button
Clicking a Book a Consultation button
Form submissions
Form submissions

Landing Pages Performance

The homepage traffic
The homepage traffic
Quit smoking landing page
Quit smoking landing page
Weight Loss landing page
Weight Loss landing page
Anxiety landing page
Anxiety landing page
This is the project I still work on and we've seen massive results - more to come.
Like this project

Posted Jun 13, 2025

Grew traffic by 131%, generated 30+ bookings from search, ranked #1 for local keywords, and rebuilt pages to turn a low-traffic site into a lead machine.

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