SaaS SEO Takeover for Encharge – 28K+ Monthly Traffic, 3 Page 1 Rankings, and 2× More Signups in 90 Days
Encharge was focused on product and growth but had no time or team for SEO.
I stepped in to take full ownership of strategy, content, and site optimization with one goal: drive qualified traffic and product signups without wasting internal resources.
Over the course of 3 months, I led and implemented a complete SaaS SEO playbook:
Created and published 30+ pages of high-intent content
Identified top funnel, mid-funnel, and product-led SEO opportunities
Built a content roadmap focused on keywords with 2K–9K+ volume
Reworked blog structure, internal links, and on-page SEO
Optimized pages for readability, technical performance, and conversion
Removed fluff and replaced low-quality content with deeply useful articles
What we achieved:
✅ 28,000+ monthly organic traffic (see graph below)
✅ 134,000+ total users over 9 months
✅ 3 Page 1 rankings for competitive SaaS keywords
✅ 2× increase in product signups from organic search
Behind the Results:
Ranked for keywords like “email automation for SaaS,” “user onboarding flows,” and “behavior-based emails”
Integrated SEO with Encharge’s product use cases and lifecycle stages
Created content that directly supported both signups and retention
Avoided generic AI-style content, every post was original, strategic, and tested against search intent
The Traffic Snapshot
This project proved what’s possible when SEO is done strategically and independently, without handholding or wasted internal time. The results came fast and still compound.