Fintech Hero Section Redesign for Tradeshift
Michael Adeyemo
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Posted Jun 29, 2025
Redesigned the hero for an AI fintech app simplified UX and boosted clarity. Result in 28% increase in CTA clicks in one week, with zero ad spend.
Overview
Redesigned a fintech landing page for an AI-powered finance tool that helps users track multiple crypto assets in one place. My role was to design a clear, trust-building hero section that simplified complex data.
About the Company
Tradeshift is an AI-driven financial platform helping crypto investors manage assets, track market trends, and make smart financial moves across wallets.
What I Aimed to Achieve
Simplify how users understand their wallet balances
Showcase top-performing tokens without overwhelming users
Use sleek UI to build credibility and improve signups
Challenges
Communicating financial data in a clean, non-intimidating way
Balancing clarity with a premium fintech feel
Making the CTA visible without disrupting layout flow
Solution & Outcomes
Created a visually focused hero section with one clear message
Used a realistic mobile mockup to boost product trust
Designed call-to-actions that stand out without being aggressive
✅ Outcome: Better clarity, improved credibility, and strong visual appeal that boosts conversion potential.
What I Learned
Simplifying complex fintech products through design storytelling can build trust quickly. It’s not just about clean UI it’s about what users feel at first glance.