E-commerce Strategy Restructuring for Men's Fashion
Andrei Andronache
Men’s fashion ecom — last 30 days vs. previous: $47.3K revenue (+$10.9K), ROAS 351% (+104.7 pp), 156 sales (+3.95), while spend dropped to $13.5K (-$1.29K). I restructured into PMax + brand/non-brand search, tightened audiences, added negatives, pushed high-margin SKUs, and refreshed creatives. Result: more sales, lower cost, big ROAS lift.
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Posted Jul 24, 2025
Restructured e-commerce strategy for men's fashion, boosting sales and ROAS.
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