Lead Generation Campaign for Education Brand

Lead gen campaign for an education brand offering after-hours courses (beauty, photography, design, etc.). Over 90 days: 1,040 leads (+323) with lower cost/lead at RON 66.16 (-RON 22.31). Although conversion rate dipped slightly to 1.45%, overall efficiency improved. Strategy: consolidated campaigns, added custom audiences based on course interests, tested new landing pages, and ran call-to-action variants. Generated more leads while keeping costs under control.