6OG | #1 Collection

I was invited to take responsibility to get the brand launched, developing, and art directing the whole collection and brand package around it. I had an art director role in this project and made sure everything is delivering correctly. To get more in-depth in the process of the project, I did a lot of research, presentations, and meetings to develop brand and collection concepts and messaging.

My next step was to provide graphic design for clothes, develop and finalize several concepts and prepare it for manufacturing. Including labels, tags, packaging, stickers, legit certificate, and much more. During the whole process of making the clothes, I was taking the process under control stage by stage.

Finally, when the collection was manufactured I was participating in photoshoots and video making in the studio art directing the team. Then, I prepared everything for the launch, all social media formats, and a lookbook