How I Drove 460% Revenue Growth While Reducing CPA by 71.5%
Kartik Rawat
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Posted May 8, 2025
Scaled Google Ads for a skincare brand, boosting revenue and lowering CPA.
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Timeline
Dec 20, 2023 - Ongoing
📄 Full Case Study: Scaling Google Ads for a Skincare Brand
1. Client Overview
A premium, dermatologist-formulated skincare brand targeting Indian consumers with clean, clinically proven products for aging, dullness, and pigmentation.
2. Challenge
Before I took over, the Google Ads account was:
Bleeding budget with poor campaign structure
Delivering a high CPA of ₹625
Generating only 1,333 conversions per year
Running without branded protection, retargeting, or PMax usage
Struggling with a low ROAS of 1.2
3. Previous Performance (2023)
Before Ad Account Performance ☝️
Before Ad Account Performance ☝️
Ad Spend: ₹833,000
Conversions: 1,333
Revenue: ₹1,000,000
CPA: ₹625
ROAS: 1.2
4. My Strategy (2024)
✅ Rebuilt structure using TOF → MOF → BOF campaigns
✅ Launched Performance Max campaigns with feed optimization
✅ Deployed branded & competitor campaigns
✅ Built Display & YouTube retargeting layers
✅ Optimized ad copy, used urgency-based creatives, tested offers
✅ Revamped landing pages for faster mobile UX and higher CVR
5. Results (2024)
After Ad Account Performance ☝️
After Ad Account Performance ☝️
Ad Spend: ₹1,333,000
Conversions: 7,467
Revenue: ₹5,600,000
CPA: ₹178
ROAS: 4.2
Revenue Growth: +460%
CPA Drop: –71.5%
6. Key Learnings
Performance Max drove scale with the right feed and audience input
Lowering CPA was not just media buying — landing pages and message alignment were critical
Full-funnel sequencing and retargeting dramatically improved conversion volume
7. Client Testimonial
“Our Google Ads went from break-even to one of our most profitable channels. We finally had a growth system we could trust.”
8. Conclusion
In one year, I scaled the account from stagnant to high-performance: from ₹1M to ₹5.6M in revenue, with a 4.2x ROAS and dramatically lower CPA. This case proves that smart structure, creative discipline, and conversion-focused landing experiences unlock true growth in paid media.