How I Drove 460% Revenue Growth While Reducing CPA by 71.5%

A premium, dermatologist-formulated skincare brand targeting Indian consumers with clean, clinically proven products for aging, dullness, and pigmentation.

Before I took over, the Google Ads account was:

Bleeding budget with poor campaign structure

Delivering a high CPA of ₹625

Generating only 1,333 conversions per year

Running without branded protection, retargeting, or PMax usage

Struggling with a low ROAS of 1.2

Ad Spend: ₹833,000

Conversions: 1,333

Revenue: ₹1,000,000

CPA: ₹625

ROAS: 1.2

✅ Rebuilt structure using TOF → MOF → BOF campaigns ✅ Launched Performance Max campaigns with feed optimization ✅ Deployed branded & competitor campaigns ✅ Built Display & YouTube retargeting layers ✅ Optimized ad copy, used urgency-based creatives, tested offers ✅ Revamped landing pages for faster mobile UX and higher CVR

Ad Spend: ₹1,333,000

Conversions: 7,467

Revenue: ₹5,600,000

CPA: ₹178

ROAS: 4.2

Revenue Growth: +460%

CPA Drop: –71.5%

Performance Max drove scale with the right feed and audience input

Lowering CPA was not just media buying — landing pages and message alignment were critical

Full-funnel sequencing and retargeting dramatically improved conversion volume

“Our Google Ads went from break-even to one of our most profitable channels. We finally had a growth system we could trust.”

In one year, I scaled the account from stagnant to high-performance: from ₹1M to ₹5.6M in revenue, with a 4.2x ROAS and dramatically lower CPA. This case proves that smart structure, creative discipline, and conversion-focused landing experiences unlock true growth in paid media.