872% Revenue Growth in One Month 🚀 – Case Study
Kartik Rawat
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Posted May 8, 2025
Transformed a struggling Meta Ads account for a herbal smoking brand into a high-performance sales engine.
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Jan 29, 2025 - Ongoing
📄 Case Study: Scaling Meta Ads for a Herbal Smoking Brand (Nicotine & Tobacco-Free)
1. Client Overview
Our client is a wellness-driven herbal smoking brand offering nicotine- and tobacco-free alternatives. Their target market includes health-conscious adults seeking plant-based lifestyle choices and mindful relaxation solutions.
2. Challenge
When we took over, the account was:
Bleeding budget with inefficient campaign structure
Delivering a very low ROAS (1.53)
Suffering from extremely high CPAs (₹1,264.18)
Running generic creatives with poor messaging
Not optimized for Meta ad policies around smoking-related products
3. Previous Performance (January – Other Agency)
Before Ad Account Performance ☝️
Despite spend, the account yielded minimal results and was far from profitable. This raised concerns around creative resonance, funnel clarity, and offer alignment.
4. Our Approach (February Onward)
Creative Strategy
Switched to user-generated content (UGC) for authenticity
Used clear disclaimers and compliant copywriting to navigate Meta policies
Structure
Built a full-funnel system (TOF → MOF → BOF)
Implemented campaign budget optimization (CBO) with aggressive creative testing
Landing Pages
Collaborated with the client to refine value props, increase trust elements, and streamline mobile UX
5. Results
After Ad Account Performance ☝️
🔥 872% revenue growth, 92% drop in CPA, and a 281% jump in ROAS — all in just one month.
6. Key Learnings
What worked best: UGC-style creatives + high-ROAS product bundles
To double down on: Warm retargeting and aggressive TOF scaling
Challenges: Meta ad approval due to industry type required frequent iteration and strict copy vetting
7. Client Testimonial
"This was a night and day difference. We finally felt like our brand was being marketed with the right intention and clarity."
— Client Feedback
8. Conclusion
In just one month, we transformed a struggling Meta Ads account into a high-performance sales engine, setting the foundation for long-term, scalable growth.