For student-athletes, the Name, Image, and Likeness (NIL) la...

For student-athletes, the Name, Image, and Likeness (NIL) landscape is chaotic. LockedIn HQ’s mission is bold: "Empowering athletes to own their NIL journey."

The technical challenge was maintaining a web application that felt like a native mobile app, fast, secure, and intuitive enough for athletes constantly on the move, while handling complex financial data and brand contracts. I managed the maintenance and scalability of the MVP, ensuring the platform delivered on its "Built by Athletes" promise across five core pillars:

1. The Monetization Engine

2. Gamified Profile & Analytics

3. Community Ecosystem

4. Event Management

5. Opportunity Management