For student-athletes, the Name, Image, and Likeness (NIL) la...
Paul Fadayo
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Posted Dec 28, 2025
For student-athletes, the Name, Image, and Likeness (NIL) landscape is chaotic. LockedIn HQ’s mission is bold: "Empowering athletes to own their NIL journey....
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Nov 1, 2025 - Dec 1, 2025
For student-athletes, the Name, Image, and Likeness (NIL) landscape is chaotic. LockedIn HQ’s mission is bold: "Empowering athletes to own their NIL journey."
The technical challenge was maintaining a web application that felt like a native mobile app, fast, secure, and intuitive enough for athletes constantly on the move, while handling complex financial data and brand contracts. I managed the maintenance and scalability of the MVP, ensuring the platform delivered on its "Built by Athletes" promise across five core pillars:
1. The Monetization Engine
2. Gamified Profile & Analytics
3. Community Ecosystem
4. Event Management
5. Opportunity Management