The brand presence is majorly set around their choice of market entry which is targeted around the new age upcoming entrepreneurs. So as to keep the brand a much playful, interactive visually and at the same time to visually give the story of how an entrepreneur wants to set of their start-up from ground to skies the colours green to blue in the form of bubbles from ground to sky has been used. Color psychology is the study of how colors affect perceptions and behavior. It plays a major role in how consumers make decisions and evaluate brands.