Promoting the Nutrient-rich Benefits of Dates: A TikTok Video
Erica Agudelo
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Posted Jan 23, 2023
TikTok for Date Lady, a US date syrup supplier. Video highlighted natural sweetener benefits, recipe-making skills, and taste test.
I created a TikTok video for the Date Lady brand, a small woman-owned business that is the original supplier of date syrup in the US market. They use nutrient-rich dates to create a variety of clean products like BBQ sauce and chocolate spread, with no additives, white sugar, or corn syrup. My video showed the benefits of using dates as a natural sweetener, showcased my recipe-making skills, and conducted a taste test straight from the package. I also included a reaction video if I've never had dates before and directed viewers to ilovedatelady.com. The brand trusted my creativity but asked me not to talk about competitors or bash undefined brands and wanted me to appear in the videos as they performed better.