Embracing All Skin Types: A Topicals UGC Project
Erica Agudelo
As a UGC creator for Topicals, I worked on a project to challenge the beauty industry's limited definition of "good skin." Our mission was to celebrate and normalize all skin types and conditions by showcasing real people using Topicals products.
This project encouraged individuals to share candid content of their skin, including any flare-ups or imperfections while using Topicals products.
The project also involved close-up shots of Topicals products and skincare essentials on vanities, demonstrating how the products can work for various skin types and conditions. Through this project, I aimed to transform people's feelings about their skin by promoting self-acceptance and diversity in the beauty industry.
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Posted Mar 9, 2023
UGC project for Topicals challenged beauty standards by celebrating all skin types/conditions with candid photos and product shots. Promoted self-acceptance.
