Fearce Brewery Co. is a fictional co-op brewery created as a place for young women to socialize, get professional training, and drink beer together. The purpose of the project is to empower and protect women from sexism, misogyny, and assault that they face from the craft beer industry. Playing with two contrasting words, the brand name “Fearce” is a combination of the words fears and fierce which means to not be scared. The brand empowers women to speak up and be confident.