Built with Glorify
Bold - Brand Strategy & Identity | Glorify 🔥
Bold is an intimate wear collection crafted for individuals who confidently embrace their most authentic selves in any situation. Our pieces are designed to provide comfort and style, allowing you to feel at ease and empowered, whether you're at home, at work, or on the go.
Branding
Logo design concept
The "B" in the logo is intentionally designed to break the balance, making it imperfect on purpose. This design choice highlights Bold's mission of embracing imperfection and celebrating authenticity.
Logo
Colour Palette
About the Brand
Bold is a lingerie collection designed for those who embrace their most natural selves in every situation. In a self-empowering way, Bold reminds you of the importance of being true to yourself without any form of expectations. Embrace who you are and resist the pressure to be perfect for anyone.
Variation I
Variation 2
Brand Concept
Rise Above The Pressure Of Being Perfect: Bold aims to be an underwear collection for those who embrace their most natural selves. Wear Bold and seize the pressure of being perfect for anyone. Break the Silence: Bold is a high-quality, fun, and cheeky underwear collection designed for individuals who take ownership of their self-love and talk openly about it.
Visual Variation 3
Branded visuals, brand in action & social media posts
Social Media Post
Brand Kit with Product Design & Label l🔖
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Posted Jun 9, 2024
Brand Strategy & Identity for Bold Company, an Intimates wear brand that believes every woman deserves to feel beautiful and empowered.
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Bold Ux / Ui Design in [Instant]
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