Bold - Brand Strategy & Identity | Glorify 🔥 by Mr Awara

This project was built with:

Glorify

Bold - Brand Strategy & Identity | Glorify 🔥

Mr Awara

Brand Designer

Graphic Designer

Brand Strategist

Adobe Illustrator

Canva

Glorify

Bold is an intimate wear collection crafted for individuals who confidently embrace their most authentic selves in any situation. Our pieces are designed to provide comfort and style, allowing you to feel at ease and empowered, whether you're at home, at work, or on the go.

Branding

Logo design concept

The "B" in the logo is intentionally designed to break the balance, making it imperfect on purpose. This design choice highlights Bold's mission of embracing imperfection and celebrating authenticity.

Logo

Colour Palette

About the Brand

Bold is a lingerie collection designed for those who embrace their most natural selves in every situation. In a self-empowering way, Bold reminds you of the importance of being true to yourself without any form of expectations. Embrace who you are and resist the pressure to be perfect for anyone.

Variation I

Variation 2

Brand Concept

Rise Above The Pressure Of Being Perfect: Bold aims to be an underwear collection for those who embrace their most natural selves. Wear Bold and seize the pressure of being perfect for anyone. Break the Silence: Bold is a high-quality, fun, and cheeky underwear collection designed for individuals who take ownership of their self-love and talk openly about it.