When we first started this project, Jennifer told us she wanted a site that felt "generous, tight, intentional, and functional"—and wow, did we make that happen! From the soft, soothing colors to the carefully curated layout, everything was designed with her audience in mind.
Here’s what we focused on:
✨ A Seamless User Experience: Easy navigation so visitors can instantly connect with Jennifer’s coaching, writing, and resources.
✨ Branding That Speaks: Soft, calming tones + elegant fonts = a peaceful, heart-centered vibe.
✨ Words That Work: We fine-tuned her messaging so every single word resonates with her ideal clients.
Jennifer put it best:
"It's so hard to choose a favorite part of my new website design and branding! It's a tie between how generous, tight, intentional, and functional my site feels and how absolutely beautiful it is."
(We’re not crying, you’re crying. 😭💖)