Setero is an AI-powered sales training platform. The client already had a Framer website but faced multiple functional issues, inconsistent responsiveness, and needed new sections aligned with updated product positioning. My role was to refine the existing build, fix broken components, and redesign key sections while maintaining the original brand direction.
Objectives
Resolve functionality bugs affecting user experience
Improve responsiveness across all breakpoints
Redesign outdated or unclear sections
Add new client-requested content blocks
Ensure smoother navigation and visual consistency
Process & Contributions
1. Functional Issue Fixes
Addressed multiple Framer component bugs, alignment problems, interactions not triggering, and layout breaking on scroll.
2. Full Responsiveness Overhaul
Refined layout structure, spacing, and component scaling to ensure the site works seamlessly across desktop, tablet, and mobile.
3. Section Redesign
Updated existing sections to match the client’s new content direction, improving clarity, hierarchy, and overall aesthetics.
4. New Section Additions
Created fresh modules based on the client’s instructions — including feature segments, workflow breakdowns, and value-focused blocks — ensuring they blended naturally into the existing design system.
5. Performance & Usability Enhancements
Optimized spacing, typography, and interactions for a smoother and more intuitive user experience.