Setero — AI-Powered Sales Training Platform for Modern Teams

Saima

Saima Sikander

Setero — AI-Powered Sales Training Platform

Setero is an AI-powered sales training platform. The client already had a Framer website but faced multiple functional issues, inconsistent responsiveness, and needed new sections aligned with updated product positioning. My role was to refine the existing build, fix broken components, and redesign key sections while maintaining the original brand direction.

Objectives

Resolve functionality bugs affecting user experience
Improve responsiveness across all breakpoints
Redesign outdated or unclear sections
Add new client-requested content blocks
Ensure smoother navigation and visual consistency

Process & Contributions

1. Functional Issue Fixes

Addressed multiple Framer component bugs, alignment problems, interactions not triggering, and layout breaking on scroll.

2. Full Responsiveness Overhaul

Refined layout structure, spacing, and component scaling to ensure the site works seamlessly across desktop, tablet, and mobile.

3. Section Redesign

Updated existing sections to match the client’s new content direction, improving clarity, hierarchy, and overall aesthetics.

4. New Section Additions

Created fresh modules based on the client’s instructions — including feature segments, workflow breakdowns, and value-focused blocks — ensuring they blended naturally into the existing design system.

5. Performance & Usability Enhancements

Optimized spacing, typography, and interactions for a smoother and more intuitive user experience.

Results

A stable, fully responsive Framer website
Clearer storytelling with improved section flow
Cleaner UI and more consistent design patterns
New, conversion-friendly modules integrated seamlessly
A site that now reflects the maturity and value of Setero’s product
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Posted Dec 3, 2025

Setero helps teams master sales through AI-driven roleplays, personalized training, and real-time feedback to boost performance fast.

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Timeline

Sep 2, 2025 - Sep 3, 2025