Startup branding - Brand Guidelines

Worked on branding for a startup focused on daring entrepreneurs in the MEA (Middle East and Africa) region. Since the startup is a subsidiary of a parent brand, I worked on tailoring the branding to fit with the parent’s company design language and audience preferences without sacrificing its independence and ability to function as a whole. My involvement with the startup included creating a unique brand logo and identity design that resonates with aspiring entrepreneurs in the MEA region.