Serve as the link between Nuuly's PR agency and internal teams when planning and executing press events. Most recently, ahead of Earth Week/Earth Month, we planned and executed a spring Brand event spotlighting the Re_Nuuly x Zero Waste Daniel collab launching a few weeks after the event, to create buzz and excitement for the upcoming collaboration. Seamlessly carried out the process of Nuuly and Zero Waste Daniel's teams aligning on a press preview event concept. Assisted in securing top-tier trade and consumer media while Nuuly and ZWD invited influencers to experience an interactive walkthrough of the Re_Nuuly collaboration that utilizes up-cycled retired Nuuly garments. Each attendee took away a reusable Nuuly canvas tote bag, a mini succulent plant, an upcycled pencil and stationary, and their choice of either a denim bustier or jogger from the collection.
