Theo & Luca is a brother-owned brand specializing in premium reclaimed wood furniture.

For this project, I designed and developed a minimal yet evocative Landing Page website in Framer, that showcases their craftsmanship, tells their story, and drives sales.

Role: Website Designer & Framer Developer

Tools: Framer, Lummi, Notion

Conveying Artisanal Craftsmanship: Theo & Luca’s reclaimed wood pieces each carry a unique backstory. The challenge was to translate that sense of hand-made authenticity into a digital experience without overwhelming users with text or clutter.

Visual Consistency Across Sections: Multiple sections...Home, Our Story, Best Sellers, Gallery, Testimonials, required distinct visual treatments vs. images that actually match without fragmenting the user’s experience.

Brand Deep Dive: Mapped out Theo & Luca’s origin story, how the brothers source and reclaim wood, their design ethos, and target customer (eco-conscious homeowners, interior designers).

User Journey Mapping: Then I, Identified primary touchpoints: (a) Homepage hero (tagline “Crafted by Brothers Curated for Life”), (b) Product discovery (Best Sellers, Shop Collection), (c) Brand trust (Our Story, Testimonials) etc.

Engaging Visual Storytelling: Did a little copy writing magic and visitors immediately encounter the tagline “Crafted by Brothers Curated for Life,” creating emotional resonance.

The “Our Story” section follows, giving context to the reclamation process without user fatigue.

Cohesive Brand Aesthetic: Earth-toned backgrounds, consistent typography, and high-contrast button styles built to establish trust and underline the raw beauty of reclaimed wood.

The minimalist responsive layout avoids distractions, focusing user attention on products and narratives.

Scalable Design System: Building modular components (e.g., product card, testimonial, gallery grid etc.) allows Theo & Luca to introduce new collections or blog content easily, while maintaining a unified look and feel.

This project was more than a simple Landing page site or Framer development. it was an exercise in translating the brothers’ hands-on craftsmanship into a digital format that resonates with eco-minded customers.

By focusing on clarity, emotional storytelling, and a clean, modular design in Framer. Theo & Luca’s new Landing page website now stands ready to highlight their reclaimed wood pieces, foster brand trust through narrative, and scale effortlessly as their collection grows.