The Metaphysical Studio
Brittni Jarreau
Brand Designer
Graphic Designer
Copywriter
Canva
About The Project
The Metaphysical Studio is a brand born from my deep passion for spirituality and creativity, which naturally overflowed and inspired me to share it with others across the globe. This project marked my first venture into brand design, and I quickly fell head over heels in love with the process. I dove into crafting the logo, brainstorming product ideas, developing marketing materials, and creating website content. Before long, something truly beautiful was brought to life.
The Logo Suite
For this brand, I aimed for a minimalist design infused with the essence of Louisiana Voodoo. The logo draws inspiration from the veve of Papa Legba, the gatekeeper and remover of obstacles in this spiritual tradition.
Product Packaging
Designing the packaging for this project was so much fun. I had a blast experimenting with stock photos and even captured some of my own images of the herbs and tools, bringing a personal touch to the final product. This brand has over 30 items to offer. Here are a few of my favorite package designs.
The essence of this brand is it's premium herbs, so it was crucial to perfect the packaging label. I wanted to ensure that customers are immersed in the experience from the moment they set eyes on their order.
For liquid products like Florida Water and Moon Water, I designed a waterproof label to maintain its quality and durability.
Waterproof labels were also created for oil-based products.
Marketing
I designed eye-catching advertisements for social media, including Instagram and Facebook...
... as well as thank you/info cards and coupon codes for our customers.
