Packd UGC Campaign – Travel Explainer & Social Shorts

Project Overview Packd partnered with me to create two engaging UGC videos to drive brand awareness on Instagram and TikTok. The goal was to educate viewers about Packd's innovative mailer bag system and highlight its benefits during real travel experiences — all in an authentic and social-first way.

1 Short-form Teaser (15-30 seconds) Both videos featured the Packd bag in-use during my trip through the Wild West, combining travel storytelling with product education.

Client Requirements ✔️ Shots of Packd bag (not envelope) in use ✔️ Travel & packing B-roll ✔️ Product visibly full and logo shown clearly ✔️ No unboxings ✔️ Captions & text overlays ✔️ Royalty-free music + voiceover ✔️ Social-first format (vertical, optimized for Instagram + TikTok) ✔️ Clean visuals + label blurred

Captured engaging, personality-driven UGC with attention-grabbing intros

Filmed vertical content on location during a Western U.S. road trip

Highlighted how Packd streamlined my return travel by shipping home laundry & freeing up space

Integrated branded messaging naturally into voiceover and captions

Delivered polished, platform-ready edits that met all brand guidelines

Result A dynamic, lifestyle-rich campaign that brought the Packd experience to life through travel storytelling — perfect for driving awareness and conversions across social media.